Absolut were after a solution to help promote their Absolut Botanik range and target the product to the 18-24yo market. Sales came up with the idea to create an Absolute Party Pump Mix station, that listeners can tune into whilst they enjoy the product.

For this concept, I didn't want to just hero the product itself, but to show it within a party context to create a social connection that resonates with the target market. Image assets were sourced from the Client's website and social media pages, so they can visualise how their brand could be housed on the Pandora platform.