After the success of Pandora's first in-agency radio station with Starcom and then with Gravia, Carat was about to launch their own Carat Radio station. The station was tailored to what the office of Carat wanted to listen to, through song submissions and requests.

As with all in-agency radio station creative, I based the artwork on the agency's logo and branding. With Carat, I was able to design a station logo that playfully combined the words Carat Radio together, and use imagery that reflected the agency's blue branding.

For the campaign, posters and eDMs were created to promote the launch of the station and to encourage people to submit songs. A station skin and banner were also produced to add visual branding to the agency's station on Pandora.