The New Zealand Sales team were successful in selling the idea of a custom event to L'Oreal, to launch their new Colorista product range. As the Digital Designer for the ANZ region, I was responsible for creating the branding and related collateral for this event.

Similar to the Warehouse event, listeners had to RSVP online to get their names on the guest list, and this was pushed via Pandora's native channels, as well as social posts and eDMs. The client had also requested an event/product reel to be produced for launch night, which would be played on loop during the event. I produced a video piece, editing existing Pandora and L'Oreal Colorista footage, as well as creating new footage based on product shots (as requested by the Client) and the event branding.