A need arose for a set of eDMs that could be used for different messages, but are visually similar and strongly reflect the new moshtix branding. Four designs were created; one for competitions, one for featured events (titled Coming Up), a Pre-Sale specific email and a more stripped-back design for Third Party emails. The brand's primary colours were used to differentiate between the designs, with orange allocated as the call-to-action colour. The new designs also incorporated the ability to share the featured event or competition on social media channels, further increasing the reach to audiences.