Sound of Summer Promo Video Pandora
Trade Marketing's Sound of Summer campaign was to promote the fact that summer is the best time of year to be advertising with Pandora. As part of the campaign, a video was created to show the statistics of Pandora listeners' spending habits during the summer months.
The visual style of the video was based on the Facts of Summer poster I had designed, and Trade Marketing provided me with the information each frame was to contain. I designed each frame and storyboarded the sequence, so when I liaised with the animator, he had a clear idea of how I wanted each element to be animated.
The video was broadcasted on the trade media channel, Media i, throughout the start of summer.


