U by Kotex had a brief to help promote their new range of sanitary products, which targeted the active female market. Sales came up with the idea to create stations based on four different types of workout. Each station would then feature a different visual that represented that particular workout.

I was able to find three existing visuals for U by Kotex's sports range campaign, but had to create two more to complete the set of four stations. I sourced images for the stations, Cardio Power and Yoga Vibes, making sure the images had a similar style to the rest and was appropriate to the target market. These were then edited to reflect the same visual style of juxtaposing black and white with bold, fluorescent colours. The aim was to show how the Client's brand could seamlessly fit in with Pandora and a visual idea of what their campaign could look like on the Pandora product.