Pandora was hosting their first franchise event in Australia, and as the Digital Designer, I was tasked with creating the look and feel for the mini-festival. The logo was created by the US design team and I had to design the rest of the event branding, applying it to all print and digital collateral.

To get tickets for the Warehouse event, listeners had to RSVP online to be added to the guest list. This was pushed via banners, skins, social media and OOH collateral, such as street posters and flyers. Clients were sent invites via email and Holden, the major sponsor for the event, held competitions to win tickets.

The event was also supported by a Warehouse Mixtape station, to get listeners in the mood for the festival and was also pushed through the digital channels.